Universality: A Battleground for UK Public Service Media in the Platform Age

This article examines how UK policy makers are redefining the value of universality in the transition from public service broadcasting (PSB) to public service media (PSM). Over the past decade, the UK’s media landscape has undergone a significant transformation, driven by the economic, infrastructural and social influence exerted by global platforms. These transforming conditions have profoundly complicated the relationship between PSM and the principle of universality—in particular, the core values of universal access and universal appeal—with potential consequences for the broader legitimacy of the future public service mission. In an age of apparent media abundance, the question of how PSM can effectively reach and engage its audience remains a persistent inquiry. Presenting findings from an analysis of key and contemporary media policy and regulatory documents, this article demonstrates how universality has become a key battleground in current debates around the future of PSM.