Theme: Society & Culture | Content Type: Journal issue

Impartiality in Public Broadcasting

Stephen Cushion and Richard Sambrook

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Impartiality has been a core principle of public service broadcasting (PSB) in the UK for 100 years. However, it is under growing pressure as audiences increasingly rely on more opinion led content on television and especially online. The hostility towards PSB has been fuelled by politicians and commercial media undermining the value of regulation in the twenty-first century. The UK regulator, Ofcom, has offered a flexible approach to oversight which the authors argue may have contributed to further confusion over what impartiality is, and its value in a competitive media environment. Greater independence, accountability and transparency—for both broadcasters and regulator—are suggested to be vital to maintaining the value of impartiality in PSB.

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  • Stephen_Cushion_08_11_23.jpg

    Stephen Cushion

    Stephen Cushion is a professor at Cardiff University School of Journalism, Media and Culture.

    Articles by Stephen Cushion
  • Richard_Sambrook_07_11_23.jpg

    Richard Sambrook

    Richard Sambrook is Professor of Journalism and Director of the Centre for Journalism, School of Journalism, Media and Culture, Cardiff University.

    Articles by Richard Sambrook
Volume 95, Issue 1

Latest Journal Issue

Volume 95, Issue 1

Includes a collection on the Future of Public Service Broadcasting, edited by Suzanne Franks and Jean Seaton. This features articles such as 'The Governance of the BBC' by Diane Coyle; 'A Public Service Internet - Reclaiming the Public Service Mission' by Helen Jay; and 'BBC Funding: Much Ado about the Cost of a Coffee a Week' by Patrick Barwise. There are a wide range of other articles including 'Back to the Stone Age: Europe's Mainstream Right and Climate Change’ by Mitya Pearson and 'Labour, the Unions and Proportional Representation' by Cameron Rhys Herbert. Finally, there is a selection of book reviews such as Lyndsey Jenkins's review of Fighting For Life: The Twelve Battles that Made Our NHS and the Struggle for Its Future by Isabel Hardman, and Victoria Brittain's review of Three Worlds, Memoirs of an Arab-Jew by Avi Shlaim.

Find out more about the latest issue of the journal