Theme: Society & Culture | Content Type: Journal article

BBC Funding: Much Ado about the Cost of a Coffee a Week

Patrick Barwise

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Nathan Dumlao

| 1 min read

BBC funding (the licence fee model and the funding level) has been turned into a big issue out of all proportion to the low financial stakes—equivalent to the cost of one takeaway coffee a week for the whole household, excluding those with free TV licences. This article first proposes and explores three possible reasons for all the fuss: that licence payers take the BBC for granted, underestimating the value they get from it; that the attacks on BBC funding are part of a wider ‘war’ against it, driven by commercial or political vested interests; and that at least some of the criticisms of the licence fee reflect genuine, although much exaggerated, disadvantages. The article then evaluates four alternative funding models: advertising, subscriptions, general taxation and a universal household levy. It argues that the best long-term model would be a flat, universal household levy, with exemptions for those least able to pay, as in Germany, with the funding level set by an independent body organised by Ofcom; and that, because the licence fee is becoming harder to sustain, this new funding model should be introduced at the start of the next BBC Charter in January 2028.

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    Patrick Barwise

    Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and Chairman of the Archive of Market and Social Research.

    Articles by Patrick Barwise
Volume 97, Issue 3

Latest Journal Issue

Volume 97, Issue 3

Includes a collection on 'The Political Economy of Tourism', edited by Kira Gartzou-Katsouyanni. Contributions include a piece on climate change in tourism-intensive Alpine regions by Valentina Ausserladscheider; Fathimath Musthaq's comparison between restrictions on tourism in the Seychelles and the Maldives; and Lorenzo Mascioli's investigation into how public policy can be used to make local tourism more sustainable. In our opening commentary, Deborah Mabbett reflects that good policy making is often a tedious process. Other articles include Thomas Quinn, Nicholas Allen and John Bartle on Labour's "Red–Green electoral threat"; Eda Bektas, Korhan Mühürcüoğlu on the paradox of power in Turkey; and Nikhil Datta and Amrita Kulka on Labour's home-building plans. Book reviews include Stephen Coleman's assessment of Matthew Goodwin's latest book, 'Suicide of a Nation'.

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